The Art of the Handwritten Note
In a world that seems to run on tweets, texts and TikTok, it can be hard for messages to cut through the noise. And if you’ve got the inkling that your emails are being ignored by your prospects… you’re probably right. The average office worker receives 121 emails a day, 49.7% of which they consider to be spam, according to The Radicati Group, a technology research firm specializing in email, wireless technologies, and more.
Luckily, there is an almost surefire way to to reach and delight your extended network. (And it doesn’t even involve a complicated new tech platform!)
A handwritten note is a great opportunity to connect with potential customers that shows your thoughtfulness and helps forge deeper connections. According to Gallup News, more than 90% of American adults say they enjoy receiving personal letters and cards, making it a great touchpoint to include for your prospects!
As for what goes on the note and when to send one, leave it to us. We’ve got you covered with these easy ideas:
(Almost) Any Occasion Works
If you’re brainstorming reasons why to send someone a card, chances are you already have plenty of them. Congratulatory messages, follow-ups after initial meetings, holidays, and invitations to events are just a few of the myriad ways to check in with someone.
But timing is always important to keep in mind. You don’t want to let the moment pass, and having a prospect receive a belated follow up card months later… is not ideal. Plan ahead and get everything you need: stamps, notecards, envelopes, business cards and more, so that you’re ready to send them off when the moment arises. Block off plenty of time to write ahead of the occasion in question—you’ll be glad that you did!
P.S. If the idea of putting pen (black or blue works best!) to paper seems daunting, you could always write your message out on scratch paper first, to practice your penmanship and avoid blotches. Practice makes perfect! ✨
And don’t forget to slip your business card in there while you’re at it! 😉
Choosing a card design that aligns with your company brand is a good start, but make sure it doesn’t have an overly corporate look, since that would be counterintuitive to creating a personal touch, after all.
Quality, monogrammed stationery is always a plus, but another unique way you can connect with your prospects is through Post-It Notes! A simple Post-It creates a sense of familiarity between you and your recipient—and also stands out in a pile of mail. It’s also another layer of interaction, which means another opportunity to make a positive impact. In his book, Yes! 50 Scientifically Proven Ways to Be Persuasive, Robert Cialdini discovered that the response rate for a plain printed letter was 36%. Adding a handwritten note improved the response rate to 48%. And adding a Post-It more than doubled the response to 75%!
If you’re looking to really make a lasting impression, adding a personal gift can take your handwritten note to the next level. Tailoring the gift to the recipient and ensuring that it matches your company messaging can be a fast track to generating word-of-mouth marketing. And word-of-mouth marketing can have a huge ripple effect. According to McKinsey, word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.
If you’re looking for ideas on sending thoughtful gifts to your prospects, we can help! At ThankYouKindly, we’re passionate about finding perfect, bespoke gifts on your behalf.